Beyonce and Ivy Park Command Formation with New Active Wear

Hear ye! Hear ye!

My fellow Bey-hivers…

Queen Bey has blessed us once more with her latest business venture.  For the active diva in you, Ivy Park is here to help you slay in (and out) the gym!

bey workout

When you look good, you feel good.  Of course it’s natural to want to “look good” while you’re working it out right? Ivy Park was “Made for women who want to look and feel at the top of their game.”  And with summer quickly approaching, what better time than now?

Ivy Park is a joint venture with the chairman of Arcadia Group, Sir Philip Green (owner of Topshop, Miss Selfridge and more.) Their goal is to provide us with a “new kind of performance wear” described as “modern essentials for both on and off the field.”  The slogan, “Strong Beyond Measure” serves as reminder of the inspiration we find in all things Bey.

The IVY PARK Promo Video gives us an intimate view of where Queen Bey gets her drive and what has helped her to stay focused and disciplined in her mind; all while flashing edgy, yet feminine designs to workout and chill in.

Do I really need (insert illogical sacrifice) now? #decisions.

That’s not all, active wear is not the only treasure you’ll find Queen Bey is also serving us exclusive music snippets on the Ivy Park website from her upcoming album!! (I know… I know… breathe)

This collection will also be available at Nordstrom, Topshop and Hudson Bay.  Ivy Park officially launches April 14th!

For now just let the preview fuel your excitement…

Ready… Set…. Start your wish list! –>

(warning, the intro is EVERYTHING!)

So let the slayage continue as we get in formation while working on that summer body!


Be sure to follow @weareivypark on Instagram for more updates.

That concludes my Beydom announcements for the day.

Carry on.

Courtneii Ciara

A Florida raised Cali-girl residing in Atlanta. I’m a bubbly, free-spirited ambivert with a passion for all things artistic. An artist by nature; a light by choice. You can find me somewhere between a stanza and a melody. Be light, be love, be you.

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There are 2 comments

  1. Miss Courtneii Ciara,”Strong Beyond Measure,” is the best way that I can describe the conversation and structure of this article. I wanted to see the Ivy Park New Active Wear after the first couple of paragraphs. You were right to the point, no guessing about the main idea of the article, and you held my attention.
    After reading the article, I had to click on the Tags/Links to see the active wear. You sold me on it!
    Usually, I do not read articles about Beyonce and certainly not clicking on her Links, Tags and videos… BUT this article was great no fluff…
    Just Awesome!!! Thank You


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